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Gray observed that the savvy distributor can also serve some of the same functions as the pricier ad agency by identifying a customer's needs, conceiving a marketing idea and helping to create an appropriate mailing list. "The unique thing about direct mail is that you don't have to wait for the customer to come to you with a marketing idea," he said. "You can create one and make more money since you've done all of the work."
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- Companies:
- Datatel Resources
- People:
- Allen Simon
- Lindsay Gray
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