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Because one mailing may be comprised of a letter, an envelope, a plastic card, integrated labels and more, "It's unusual for one manufacturer to run all of the pieces," Simon noted.
In some cases, the direct mail house that's handling the stuffing, sealing, addressing and sorting functions can also be a source of business for the distributor, who can supply the right manufacturing partner, according to Simon.
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- Companies:
- Datatel Resources
- People:
- Allen Simon
- Lindsay Gray
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