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"You're selling a solution to the owner of the business and the sales manager. It's one less headache for them," Gray said. "The key to selling one-on-one marketing is the ultimate return to the user; the last thing you talk about is the printing cost. The magic is in the highly pre-qualified database and the quality of the photo and printing on a digital short-run press."
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- Companies:
- Datatel Resources
- People:
- Allen Simon
- Lindsay Gray
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