Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Small, targeted mailings require an emphasis on value—rather than cost—to sell, he said. A typical "shotgun" mailing might generate a 1 percent or 2 percent response. But, if that same database is broken down into demographics, buying patterns, geography or any other way the distributor and end-user want to slice it, "the return can be in double digits," Gray said.
0 Comments
View Comments
- Companies:
- Datatel Resources
- People:
- Allen Simon
- Lindsay Gray
Related Content
Comments