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"The industry hasn't been about business forms for sometime," he said. "Now it's about everything else, and our new name reflects our diverse product and service offerings." Those offerings include printing, advertising specialty products, office, cleaning and safety supplies, corporate apparel, document management and e-commerce solutions. The name also accommodates individual sales associates' areas of expertise. For instance, the newly designed stationery might indicate that a particular office is a graphics communication company doing business as American Solutions for Business.
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