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By and large, acquired companies' sales forces are already experienced in form, label and commercial print sales, so education and training efforts emphasize the new programs and products, such as digital imaging, pressure-seal, print-to-mail and office products over the Internet. "Our marketing staff puts together an office-by-office roll out," explained McClean, "and we hold an annual national sales meeting that includes a tabletop show by 70 to 85 of our preferred vendor partners."
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