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Designing Dos
While the production of labels continues to become more sophisticated, there are still several things to consider when choosing the label most suited for your client's needs. For instance, Popovich said to research the ramifications of using a pressure-sensitive label when temperature conditions are a factor. "Does it have to be refrigerated or in the freezer, is it going to be experiencing hot or cold, is it going to be wet or is it going to be dry? There are different materials which are developed and sold for specific applications. There are people out there who make a decision based on price only. ... Put a product in the freezer and labels start falling off if certain things aren't considered," she cautioned.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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