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Also, he warned people not to be fooled by low prices. That won't help when a production date is missed or stock has run out at a major retailer. "The more reputable manufacturers will be more expensive for the labels, but over the long-run, the higher quality and reliability far outweigh a down-and-dirty price," Earl affirmed.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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