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He continued, saying the most important factor is how the labels are being printed because every process has its strengths and limitations. "The designer should be aware of this before the label is designed. Cold foil is a great effect, but a good designer can create a label out of three or four colors and have it look just as good," Earl insisted.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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