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She continued, "The performance of the label is better—that coupled with the economy. It's been this gradual upward slope where people are getting onboard in general in this industry."
For those distributors researching the benefits of selling digital, ILS is there to help. A proponent of education, the company believes in forming a partnership with its distributors. ILS helps them grow their businesses, works on joint marketing efforts and accompanies them on visits to the end-user clients. And once the distributors have surpassed the learning curve, they are free to go solo and take their newfound self-confidence out on the road.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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