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New opportunity isn't the only reason to go after digital—the technology practically sells itself due to the quality of print and higher run lengths, she added. ILS owns three Hewlett-Packard (HP) indigo presses, which provide the highest of quality due to HP being in its third-generation presses, Popovich noted. Therefore, she said, "The technology is nearly perfected."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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