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Similarly, Gallagher pointed out that digital printing can be used to mimic the look of metallic ink by choosing a silver substrate and overprinting with yellow—a more cost-effective method to give a label a metallic finish.
Digital or flexographic, high-end or low-end, it all goes back to having a reputable manufacturer on your side to assist in unleashing the power of the brand at stake.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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