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"A disciplined approach on how you maintain contact with prospective and current clients is essential in maintaining appropriate levels of sales communication. Open yourself to new and different ways to connect with your customers, and when the opportunity to present something to them arises, make sure you are bringing them something of value. The key is to walk away with a 'next step of action' after making the effort to demonstrate your worth."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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