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"If you have no inside connection or introduction into the account, research their business and send a pertinent article that would be of interest to the contact. The article could be about competing products, new software for their business-type or even an article written about them. Mail (don't fax or email) the article with a Post-it saying, 'I thought this would be of interest to you,' or, 'Congratulations on moving to your new location.' Do this three or four times over the course of a month and include a business card each time.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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