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To develop such knowledge, McKinney recommended exchanging ideas with others servicing the medical industry. He touted IBSA as a venue through which colleagues can share their experiences. "We have members who deal with small hospitals, others who deal with outpatient clients, and those who do business with large hospitals," said McKinney. "Gaining access to these different perspectives is very helpful. Business will be good as long as distributors know what to look for and what new solutions to suggest."
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