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"[...] Be transparent and vulnerable with the gatekeeper. What's driving you to connect with your prospect? A genuine sense of purpose means more than any generic sales tactic ever could," O'Brien continued. "Be larger than life, maintain perspective and approach the first contact as a confident difference maker."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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