B2B Basics
Generate more qualified B2B sales leads with effective print advertising
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Consider offering application notes showing how other buyers solved their problems using your product or service.
In addition, offering a useful premium or advertising specialty can significantly increase the number of responses. However, try to make sure your offer is of interest only to qualified prospects. For example, a tool for sizing rings would be an attractive offer only to people who use rings. But, everyone might want a free pocket screwdriver set and inquire only to get it, not because they have a need for your product or service.
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