B2B Basics
Generate more qualified B2B sales leads with effective print advertising
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Many of your prospects may want to try your product before they buy it. If you can cost-effectively offer samples or a demonstration CD, you will generate more inquiries as part of your B2B sales leads generation program.
Choose your words carefully. The word “free” is a powerful inquiry generator. Everyone wants something for nothing. Direct marketers have long known the power of this word. Take a look at just about any direct response ad and you’ll see it used.
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