B2B Basics
Generate more qualified B2B sales leads with effective print advertising
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“New” is another word sure to attract attention and generate more inquiries. Legally, though, you can only use “new” if it is new, and only for a limited period of time (usually six months). Check with your legal advisor.
Use client-centered language with the reader. Include words in your copy like “you” and “your” to focus on the readers’ needs rather than boasting about how good “we” and “our” products or services are. For example, the statement: “You will get the work done 25 percent quicker” is much stronger than: “Our product is 25 percent faster than the competition.”
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