B2B Basics
Generate more qualified B2B sales leads with effective print advertising
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Mention your website. Make it clear to readers that they can access the rest of the story about your products or services instantly by visiting your website. Then make sure your website makes it easy for them to find this information.
In addition, have an “information request” button on every page that takes them to a form allowing them to identify themselves and their needs, and to request that detailed information be faxed, downloaded as files or quickly mailed to them.
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