B2B Basics
Generate more qualified B2B sales leads with effective print advertising
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Merchandise your offer. Direct marketers have found that how an offer is packaged can be as important as the offer itself.
For example, if you’re offering literature or samples, include in the ad a small picture of what potential customers will receive if they inquire. If you use a coupon, show a little pair of scissors cutting out the coupon. If you use 800-numbers in your ads, make sure the numbers are big and bold, so they stand out and it’s clear that the prospect is being invited to call.
0 Comments
View Comments
Related Content
Comments