B2B Basics
Generate more qualified B2B sales leads with effective print advertising
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However, to be believable you have to be specific. For instance, give the full name, title and company affiliation of the person being quoted. Or list the names of a few respected companies that use your products or services. Be sure to back up statistics by referencing the source of the data.
Use fractional ads to be more cost-efficient. Your advertising needs to be present when your prospects are looking for solutions to their problems. So, if your budget is limited, rather than placing only a few full-page ads a year, consider running fractional ads in every issue.
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