B2B Basics
Generate more qualified B2B sales leads with effective print advertising
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Make it easy for your prospect to respond. Offer multiple response devices so your prospects can choose their preferred method.
Some people need your information immediately, so they prefer to call or to go right to your website. Some like the 24-hour convenience of faxing or e-mailing their requests. Others find it easier or more comfortable to use the magazine-provided reader service card, coupons or bound-in reply cards.
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