B2B Basics
Generate more qualified B2B sales leads with effective print advertising
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Ask for the order. Any experienced salesperson can tell you that you won’t get the order unless you ask for it.
Create benefit-oriented offers such as “call, write, fax, e-mail or visit our website today to request your free Component Selection Guide, designed to help you quickly determine which products best meet your barcoding needs.” Notice that even the words “Selection Guide,” as opposed to “brochure” or “catalog,” were chosen to offer the reader a benefit.
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