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He went on to say that a distributor recently approached FormStore for help with a financial newsletter. The end-user wanted to make the newsletter available to 4,000 agents, who will then be able to add their own messages. "Using a Web-to-print system, they'll personalize, image and mail out the newsletter to their customers," Edwards said. "Basically, it requires a graphic file—which the customers' ad agency probably designed—and the data file, and we need to know what font is to be used for the variable information and then automatically generate the customized pieces."
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- People:
- Paul Edwards
- Prettyman
- Places:
- Fenton, Missouri
- Philadelphia
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