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Once visitors profile themselves, a customized, personalized PDF that's specific to the prospect's areas of interest and that features a curriculum schedule and, based on the zip code, the appropriate admissions counselor's contact information is sent back in a matter of minutes. Or, it can be printed and mailed. "Rather than sending out large packets of information that may cost $15 or $20 on the first contact, the end-user is now only spending a few dollars and can easily follow up with a phone call," added Prettyman.
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- People:
- Paul Edwards
- Prettyman
- Places:
- Fenton, Missouri
- Philadelphia
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