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A secure site also facilitates the company's Co-Branding program, which provides channel partners with access to a corporation's branded marketing collateral templates to order up-to-date, versioned pieces featuring the partner's name and perhaps a map. "Digital printing emerged on the scene as a short-run solution that eliminated obsolescence and costly inventory management, but the killer application really is database marketing and variable data printing," noted Prettyman.
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- People:
- Paul Edwards
- Prettyman
- Places:
- Fenton, Missouri
- Philadelphia
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