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Riding the NextWave of Success
Wise Business Forms' NextWave division specializes in short- to medium-run, on-demand, four-color digital printing using both Indigo and Heidelberg press technologies. Digital Web-to-print programs are a strong growth area, and the company recently purchased a new Indigo 3050 press and installed a new offline UV coater for direct mail pieces. "Unlike traditional commercial applications, where the ink goes into the paper, digital printing sits on top and can become scratched or smudged," explained Prettyman. "The coater protects and preserves the image for a better product and helps to make it pop."
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- People:
- Paul Edwards
- Prettyman
- Places:
- Fenton, Missouri
- Philadelphia
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