Lessons from the Top
High-ranking suppliers share their formula for success
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Western States has been busy upholding its customer-centric philosophy and adding new accomplishments to its repertoire. On the marketing side, the company launched its new website (www.wsel.com) in March. Lemberger referred to it as a “vastly improved and interactive upgrade of the former site.” Furthermore, Western States is sponsoring an iPhone app called Print Apply, which was introduced as a free app earlier in October. Other ways Western States keeps its customers informed include social media platforms, print, direct mail and trade shows.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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