Lessons from the Top
High-ranking suppliers share their formula for success
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Walters foresees a tremendous amount of change among the industry players within the next three years, admitting established companies will have to face tough decisions. “The low interest rate environment has actually allowed some companies to survive where they usually would have been forced to sell, reorganize or simply go out of business,” he explained. “As the economy eventually returns to a more normal interest rate for businesses, many will be hard-pressed to cover their costs at the shrinking margins their customers have become accustomed to paying. This change will provide opportunities for properly positioned manufacturers and distributors.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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