Lessons from the Top
High-ranking suppliers share their formula for success
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To ensure PCNA remains nimble and ahead of the curve, its team has enforced a market strategy that focuses largely around the strengths of the company’s various brands. Each brand brings a unique value proposition to distributors. For example, customers are going to get something completely different from Bullet versus Leed’s. “Our goal is to ensure that distributors can leverage the solution that makes the most sense for their client opportunity, while supporting this with a single PCNA relationship,” Nicholson commented.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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