Lessons from the Top
High-ranking suppliers share their formula for success
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In addition, he mentioned PCNA will expand its range of services to provide a seamless experience for distributors working with each of its companies. This will be achieved by aligning operations and customer programs.
According to Nicholson, the biggest mistake any profitable company can make is becoming complacent. The promotional products industry is an increasingly competitive market under the influence of emerging trends and outside forces. Nicholson believes companies may not be prepared to adapt to new challenges if they simply enjoy “a relatively successful and stable existence.” PCNA will not fall under this trap if he has anything to say about it.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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