Crossing Over
How to boost your business with combined print and promotional product sales
By
Sean Norris
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Selecting a Market
Certain markets have an inherent demand for combined print and promotional products. Jennifer Hoyt, senior marketing associate for Stouse Inc., a promotional product supplier based in New Century, Kan., mentioned health care, insurance, real estate, membership clubs and automotive, among others, as good places to start. “All of these markets rely on incentives to persuade or reward their target market and use printed materials to communicate their needs,” she said.
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- Companies:
- iPROMOTEu
- Stouse LLC
- People:
- Bob Schwei
- Jennifer Hoyt
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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