Crossing Over
How to boost your business with combined print and promotional product sales
By
Sean Norris
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Meanwhile, Hoyt cautioned distributors against getting too comfortable with their existing business. “Many distributors have said, ‘I do all the printing for ABC Motorcycle Company,’ but then find out ABC is buying motorcycle plates, leather coasters, VIP loyalty cards, etc. from someone else,” she explained. “All companies are typecast by their customers. [Customers] may know you produce direct mail and printed media, but never thought to ask you for a magnet or hitch cover.”
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- Companies:
- iPROMOTEu
- Stouse LLC
- People:
- Bob Schwei
- Jennifer Hoyt
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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