Crossing Over
How to boost your business with combined print and promotional product sales
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Sean Norris
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“In other words, their potential clients need programs to provide communication, reminders and incentives for buying, participating or donating,” she added. “Items that generate awareness and provide long-lasting visibility at an economical price generally work well for these programs.”
These markets are a good place to start, but don’t limit yourself to the obvious choices. Do your homework, and it could open plenty of sales opportunities. “My feeling is as long as you know your audience, any market is a viable option,” noted Schwei. “Understanding who the recipient is or who is being marketed to is crucial.”
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- Companies:
- iPROMOTEu
- Stouse LLC
- People:
- Bob Schwei
- Jennifer Hoyt
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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