Crossing Over
How to boost your business with combined print and promotional product sales
By
Sean Norris
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Preparing for Pitfalls
Where traditional print or promotional product sales can often be made with the involvement of a single supplier, combo sales can be a bit more complicated. “When working on a multi-faceted campaign, typically there are multiple vendors involved,” said Schwei. “This is part of the value a distributor brings to the table—the ability to work with many vendors, yet uphold the same brand integrity, recognition and protection,” he continued. “There are typically multiple substrates involved when building a campaign, and knowing how each one will affect color, appearance and shape is critical.”
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- Companies:
- iPROMOTEu
- Stouse LLC
- People:
- Bob Schwei
- Jennifer Hoyt
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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