Crossing Over
How to boost your business with combined print and promotional product sales
By
Sean Norris
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Your clients can’t buy products they don’t know you’re selling, and you can’t sell products if you don’t know what’s available to sell. And that makes it critical to keep an open dialogue with customers and suppliers alike.
“Selling printing and promotional products is not like going to a seventh grade dance, with boys on one side and girls on the other,” Hoyt concluded. “Successful distributors mix the two frequently by working with suppliers, asking questions and assisting their customers in the sales process. Relationships that start with good printing can lead to promotional products sales and vice versa.”
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- Companies:
- iPROMOTEu
- Stouse LLC
- People:
- Bob Schwei
- Jennifer Hoyt
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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