Socializing for Sales
In the mid-2000s when MySpace and Facebook (then only open to college and high school students) dominated, social media was for personal use only. But fast-forward 10 years, and social networks have evolved drastically.
"I feel business has come in, and I wouldn't say crashed the party by any stretch, but business is here, and I think the most successful businesses that have come into these platforms are the ones that still honor that social media still had its roots in the personal world, not the professional world," Graham said. "I think the best brands are the ones that are able to sort of stand astride of those two markets, or those two realities. And that they're putting this human face on their brand, but they're connecting with people on a personal level."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.