Socializing for Sales
Make It Personal
Claiming your brand is important, but defining it is vital. Social media is meant to be personable. Amsterdam has serious posts, like small-business articles and product sales, but also mixes in lighter components, such as images of cartoons or events held at the office. "We think our customers want to know that we're not just order-takers here," said Allison Rice, director of marketing at Amsterdam. "We're all people and we want to help [clients] grow their business, and giving a little bit of the human aspect of our business I think helps too."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.