Socializing for Sales
How to jumpstart your social media presence and create long-term client relationships
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For Quality Logo Products, an inquiry about a product mentioned on a social network may or may not lead to a sale, but it shows the content is attracting views. "We had someone ask us about a water bottle the other day on Facebook, so it's using [social media] as customer service information, and hopefully then they will become a customer. But it's also to show off that 'Hey, this is what we do. This is the content we create. Here are the hilarious videos we make.'"
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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