Socializing for Sales
Find Your Clients (and Prospects)
If your clients are on a social network, then maybe you should be too. Each platform appeals to a slightly different audience, so decide where you might find success and then give it a try. "Sit down in the morning and schedule all your posts over the course of the day, and just check in to see if somebody's talked to you, maybe once at lunch and once at the end of the day," Kilinskis said. "It's something you can easily manage to start off with, especially if you're smart about scheduling posts, sharing different types of content, and then you can scale [up] from there."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.