Socializing for Sales
How to jumpstart your social media presence and create long-term client relationships
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Investing in social media relationships is worthwhile, but patience is needed. Graham cautioned distributors not to go after short-term sales on social media. "The short-term sale is that guy who gets on Facebook and starts spamming people with specials of his sunglasses," Graham said. "Generally [if you use] that approach, unless you've built up a huge audience of people who want to see nothing but cheap sunglasses, then you're really going after the short-term sale."
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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