Socializing for Sales
Benefit From Your Work
While Amsterdam Printing was unsure how much its social media efforts directly impacted sales, the company's social-media strategies are designed to engage customers with the hope of cultivating new business as well. "We know that when our customers are satisfied, the happier they are,obviously the more profitable it is to us. So when we see good reviews and good comments on our Facebook, we know other customers are more likely to purchase from us," Rice said. "I think we consider it a good investment from that perspective."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.