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"I sell a lot of direct mail, alumni solicitations, booklets and high-speed copy work," said Ortt. "I'm also selling a lot of ad specialty items to bookstores as well as magnet business cards and the like."
Ortt also has accounts with public universities and community colleges, and admitted that in a bid situation, sales can be difficult. "They're always going to go with the lowest dollar," he said, adding, however, that it's not black and white. "Sometimes, if you have a little insight into what's going on in a particular department, you're in a better position to be awarded the bid."
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