Product Combinations Yield Profitable Results
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Innovation is also driving sales, according to Roger Buck, national form sales manager for Ward/Kraft, Ft. Scott, Kan. The company's LaserBand product—a laser-printable wristband for identifying hospital patients—gives distributors an edge over the directs, Buck said.
"Our band is unique in that once it is printed, the nurse can simply peel the band from the form and fold the lamination over the imaged area for protection," he said. Another hot product for the medical industry is Ward-Kraft's joined-web pharmacy prescriptions.
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- Companies:
- Brandt Affixing
- Printegra
- Ward/Kraft
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