Product Combinations Yield Profitable Results
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Another application involved a gold-foil cross-shaped label affixed to the form as an action device meant to be peeled off by the recipient of the direct mail piece and put on a reply card.
Fundraising direct mail letters can also incorporate a label that recipients peel off and affix to the return form, Brandt said. "Any kind of action device increases the response to a direct mail piece," he noted.
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- Companies:
- Brandt Affixing
- Printegra
- Ward/Kraft
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