11 Ways to Perk Up Your pURL Strategy
5. Integrate Trigger Marketing
“It’s really about integrating the pURLs into a cross-media marketing strategy: Being able to set automated e-mail follow-ups on a timed basis to reach out to people in different ways based on information you know about them,” Longacre said. Both lifecycle and seasonal triggers are great opportunities for personalization. “If you’re talking to a new mom and you’re presenting new-mom merchandise and content, and you marry that with that particular customer’s transactional experience—that you as a direct marketer have—that’s golden,” Haggin explained. He added key calendar holidays can be used to tie in seasonally appropriate merchandise to personal transaction histories for a powerful combination that meets prospects’ gift-giving obligations.
- Places:
- New York