11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
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Britt Brouse
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3. Use Web 2.0 Wisely
“The job today is to drive people online where there is an opportunity to enhance the experience, so prospects can make more informed purchase decisions faster,” Haggin noted. Using video, audio and other features, marketers can build up the sales experience for the user. “Video, demos and testimonials—stuff you can’t do on a static page—that’s the killer application where offline meets online,” he continued. Meanwhile, Riley mentioned a pURL campaign selling insurance card covers, where Web 2.0 bells and whistles weren’t necessary to sell the commodity item and the down-and-dirty
approach worked best.
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