11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
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Britt Brouse
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11. Find the Most Suitable Vendor
When selecting a vendor, be sure to get a big-picture idea of your needs and the provider’s capabilities. “If you need help on design, creative and copy—you want to make sure the vendor has those capabilities. Obviously, some companies are more full-service than others,” Longacre explained. He also advised asking for a vendor’s campaign history, case studies, testimonials and samples of the reporting interface. Riley, who purchases services, agreed the reporting is a key factor in vendor selection. “Make sure the reporting that you get is going to satisfy whether or not you are going to need to re-test,” she concluded.
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