11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
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Britt Brouse
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4. Tailor Offers to Your Demographic
“Like any other direct response tool, knowing your list and knowing your demographics just allows you to do more,” Riley advised. For example, she said if you are selling an automobile and you know your prospect is looking at a certain price range, you can only have media on the landing page that’s relevant to that range of vehicles. “Once you’ve successfully driven people to the website, you can do a bigger, customized, personalized sale. You can customize the pURLs against the list and have the graphics and the video and the audio change per user,” Riley explained.
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